Talking science with the media

Workshop overview

This workshop will help you feel comfortable with the media and have more control over your media appearances.

It will help you to:

  • know what to expect when the media does a story
  • practise your interview techniques with working journalists
  • get your message out as accurately as possible

During the workshop, working journalists from television, radio and newspapers will interview you and answer your questions.


Topics covered

  • what makes a good TV, radio or print story
  • how to take control of the media agenda
  • making the big announcement
  • what to do when a journalist calls
  • handling difficult questions
  • organising a good media release
  • in the hot seat – interview practice with working journalists

View the outline of the 1-day workshop.


Standard Cost: 1-day workshop

$7,480 plus GST

We recommend a maximum of 10 participants to ensure as much individual feedback as possible, but can include extra participants at an additional cost of $50 + GST per person.

Includes the attendance of 3 working journalists.

We run our workshops all across Australia.

Workshops are normally run on a request only basis.

Prices are fully inclusive of all our costs, regardless of location.

We ask that your organisation arrange the venue and catering, and participant numbers.

We are happy to negotiate the price for adapted workshop content/procedures.

Discounts can be negotiated if more than one workshop is run at the same location.

Contact us to discuss your needs.



On confirmation of your booking, you will need to pay a deposit of $2000 (+ GST).

Should you cancel the workshop, we will refund your deposit, minus an administration fee of 10% of the total workshop cost.

If we have already incurred non-refundable costs, for example for flights and accommodation, we will also deduct these costs from your deposit.



Our workshop comes recommended by the Australian Science Media Centre on Science Media Savvy – a great free resource for scientists and journalists.

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Newsworthy instead of science worthy

Teasing out the "newsworthy" aspects of our stories rather than the "science-worthy" elements we usually focus on.

Jane Coram, Groundwater Group Leader, Geoscience Australia, July 2012 28 August 2016

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Real media people

Wow. What a fantastic, interesting day. Wonderful learning experience with REAL MEDIA PEOPLE.

Bill Hunt, Farmer and member of the MCV Climate Champion program, April 2012 28 August 2016

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Important tips

I liked finding out the sorts of questions being asked and the important tips towards preparation of a media interview.

So Kawaguchi, Principal Research Scientist, Australian Antarctic Division, November 2010 28 August 2016

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Knowing the tips and pitfalls is useful

Relevant content which gave me more of an understanding of what the media wants. The tips and pitfalls will be useful for my next interview. I thought it was a very useful course and would recommend it to others.

Esmee van Wijk, Oceanographer, CSIRO, November 2010 28 August 2016

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Insights into the mind of a news editor

The practice of interviews with journalists was fantastic. I loved the insights from the mind of a news editor.

Miguel de Sala, Research, Australian Antarctic Division, November 2010 28 August 2016

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