Talking science with the media
1-day Workshop outline
This is a sample outline only. We tailor each workshop to meet the needs of clients.
2 presenters will facilitate the workshop, with 3 reporters (one from TV, one from radio and one from print).
Online adaptable
We have adapted this workshop to run online in shorter sessions over several days, please contact us for details.
Objectives
Understand the media and how it operates
Develop some skills and confidence in dealing with media interviews
Apply principles of message-design to media management
Preparation
We ask each workshop participant to bring along one potential media story idea.
We supply participants with details of the venue and any other arrangements.
Evaluation
Reaction based
We give you a feedback sheet to fill out at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.Â
Learning
We assess your learning on an individual basis throughout the workshop and give both oral and written feedback.
Behavioural
We give you individual feedback as you practise the skills in the workshop. We also provide individual feedback forms.
TALKING SCIENCE
Program outline
9am
Start
Introduction, objectives of workshop
TV news
TV news journalist – presentation and discussion about what makes TV news stories work
Demo interview with one participant on video
Individual interviews on video while rest of group looks at:
- packaging a TV news story
- preparing the ‘grab’
Print media
Print media journalist – presentation and discussion about what major metro newspapers require to make a story work
Lunch
Media releases
Shaping your story
Radio
Radio journalist discusses the various formats of radio and what is required from radio to make a story work.
Demonstration interviews of news, program and current affairs interviews
Individual interviews with radio journalist while rest of group looks at.
Feedback
Evaluation of workshop