Top tips

Here are some top tips, short articles, and snippets from our workshop booklets.

Editing your own writing

Are there words that don’t add any value (‘centre around’, ‘committed to’, ‘in terms of’, ‘such as these’)?


Aim for a large number of ideas – focus on quantity, not quality.

Writing a media release

Often it’s not the quality of the science, but the way you ‘package’ your story that gains media coverage.

What makes a good news story?

It’s the ‘so what’ factor. The media is interested in how a scientist’s work will change the lives of their readers and viewers. They are much less interested in the clever science that went into the work.

Controlling an interview

When you are preparing for an interview, it may help to remind yourself of the different priorities of researchers and journalists: