Here are some top tips, short articles, and snippets from our workshop booklets.
Risk and uncertainty is inherent in most research projects. Much of the information generated by research is not absolute and may change as new information emerges.
Before you start writing the story, look at the quotes you’ve got from your sources and ask yourself the following questions…
When you write using the active instead of passive voice, your writing is shorter, clearer and, most of all, more engaging.
Famous people are not the only source of quotes.
Don’t hide behind your visual aids or use them as speech notes. Step out in front and let people see your natural style and enthusiasm.
A speaker who uses humour appropriately will engage the audience.
To win the battle between clarity, detail and time, cut back on the detail and build in time for pauses.
Try these tips for facilitating a meeting that offers a comfortable and accessible ‘speaking space’ for everyone.
Aim for a large number of ideas – focus on quantity, not quality.
Often it’s not the quality of the science, but the way you ‘package’ your story that gains media coverage.
It’s the ‘so what’ factor. The media is interested in how a scientist’s work will change the lives of their readers and viewers. They are much less interested in the clever science that went into the work.
Television is the most powerful and demanding form of media. It’s also the most time consuming to produce.