Mandarin media skills

By Toss Gascoigne I’ve been running media skills workshops with Econnect for 20 years now, but our recent workshop in Beijing was a new challenge. Our workshop began as an internal CSIRO course, but grew and spread as other science groups in Australia heard about it...

Distributing your media release

To give your media release every chance of being picked up by the media, you need to consider when and how to distribute it. When to distribute it Early in the week is best as it tends to be a quiet news time. Weekends can also be good for getting onto Sunday night TV...