Welcome to our September 2015 newsletter: Giving and receiving feedback Feedback is an integral part of Econnect’s work – whether we’re seeking it about our own work, or recommending our clients think about how to get it for their own communication...
By Toss Gascoigne The Volkswagen Foundation aims to strengthen and extend research in sub-Saharan Africa. And that’s why we were called in: to train researchers from the humanities and social sciences to communicate their work. The people they wanted to communicate...
Designing your main message Often it’s not the quality of the science, but the way you ‘package’ your story that gains media coverage. Ask yourself these 3 questions and use your answers to formulate your main message: What are the main points you want to get across?...
With hundreds of media releases crossing a journalist’s desk every day, your media release has to have immediate impact to avoid being ‘filed’ straight into the bin. What makes news? No-one really knows what news is. Experienced people can smell it but they...
Television is the most powerful and demanding form of media. It’s also the most time consuming to produce. You can help the crew get the best footage by having good visuals ready and briefing your ‘talent’ (the interviewee) on what constitutes a good quote. If...
