CRC Association Conference, 2001–05 and 2012

We were contracted to liaise with the media for the Cooperative Research Centres Association conference on 6 occasions.

We worked with the organising committee to develop a media strategy for the conference, which included:

  • inviting key journalists to attend the conference and report on sessions
  • organising daily media briefings
  • coordinating volunteers to help in the media room and report on sessions
  • disseminating media alerts and releases

The outcome: A media kit, attendance at the conference by key journalists, and substantial coverage of the conference in the media (print, radio, television and electronic media).

Download a sample media kit (PDF 36 kb).