CRC Association Conference, 2001–05 and 2012
We were contracted to liaise with the media for the Cooperative Research Centres Association conference on 6 occasions.
We worked with the organising committee to develop a media strategy for the conference, which included:
- inviting key journalists to attend the conference and report on sessions
- organising daily media briefings
- coordinating volunteers to help in the media room and report on sessions
- disseminating media alerts and releases
The outcome: A media kit, attendance at the conference by key journalists, and substantial coverage of the conference in the media (print, radio, television and electronic media).
Download a sample media kit (PDF 36 kb).