Environmental Biotechnology CRC, 2003
We interviewed key personnel and stakeholders of the newly-formed CRC to identify:
- the communication objectives (internal and external)
- formal and informal partners in the communication process
- desired relationship with partners
- key communication messages
- strategies and tactics for communicating effectively with partners
- evaluation techniques for ongoing assessment of success
- responsibilities and budget for communication
The outcome: A communication strategy that identifies and recommends a structure for the organisation based on in-house, in-kind and contracted support available and principles of best practice related to collaborative networks.