Managing the media

Some of our major projects include:

International Water Association World Water Congress & Exhibition, Korea, 2012

The biennial International Water Association World Water Congress & Exhibition attracts about 6000 water professionals from 90 countries.

We were contracted to provide international media support and develop a social media campaign for the 6-day event held in Busan, Korea, in September.

We held a launch media conference in Seoul in April, and media conferences on 4 days during the event.

Media conference at IWA congress, Busan, Korea, 2012

We established and led the Twitter and Facebook conversations.

Highlights

  • We recorded around 160 media reports about the event, including coverage in Korean national media and international media.
  • More than 100 journalists registered to attend the event.
  • 1120 tweets were published with the event hashtag #iwa2012busan.
  • At least 1525 tweets mentioned the event.
  • Major TV news, radio and newspaper journalists attended the daily media conferences.
  • Korean national TV and radio stations produced documentaries from the event, and interviewed key speakers and workshop presenters.
  • Alison and Jenni experienced Typhoon Sanba which swept across southern parts of Korea during the opening days of the congress!

CRC Association Conference, 2001–05 and 2012

We were contracted to liaise with the media for the CRC Association conference on 6 occasions.

We worked with the organising committee to develop a media strategy for the conference, which included:

  • inviting key journalists to attend the conference and report on sessions
  • organising daily media briefings
  • coordinating volunteers to help in the media room and report on sessions
  • disseminating media alerts and releases

The outcome: A media kit, attendance at the conference by key journalists, and substantial coverage of the conference in the media (print, radio, television and electronic media).

Download a 2005 example media kit (PDF 36 kb).

 

Tropical Rivers and Coastal Knowledge, 2008–11

We were contracted to gain media coverage for the research and achievements of the Tropical Rivers and Coastal Knowledge research hub, and for events related to its research.

We began by developing a media strategy in consultation with the client.

We wrote media releases and media alerts for issues and events, leveraging our strong network of journalists across Australia.

We maintain an up-to-date database of specialist journalists and have a specialised writing, editing and production team.

The outcome: Coverage of the research in national media (print, radio, television and electronic media).

 

Enviro ’06 conference

Enviro is an impressive biennial environmental management conference attracting over 4000 participants from 17 countries.

In 2006 we were contracted for the second time (since 2002) to handle media liaison for the 24 concurrent sessions over three days in Melbourne—it was huge!

Despite the news being dominated that same week by the rescue of the Beaconsfield miners and federal budget announcements, we gained broad coverage of the many interesting sessions and speakers at the event.

Highlights

  • major TV news, radio and newspaper journalists attended most of the media conferences that we organised
  • articles on first three pages of The Herald Sun and The Age and many radio interviews
  • a personal highlight for some of us was dancing with Leo Sayer at the gala dinner (sorry, the photos are copyrighted!!)

Download the media kit (PDF 1.8 MB).

 

CRC Tropical Savannas, 2004–06

We were contracted to gain media coverage for the CRC’s projects and achievements, and for events related to the CRC’s work.

What did we do?

  • We developed media strategies in consultation with the client.
  • We wrote media releases and media alerts for issues and events, leveraging our strong network of journalists across Australia. We maintain an up-to-date database of specialist journalists and have a specialised writing, editing and production team.

The outcome: Coverage of the CRC in national media (print, radio, television and electronic media)

Download a sample media release (PDF 34 kb).

 

International Congress of Human Genetics, 2006

Contracted by the Human Genetics Society of Australasia, we:

  • promoted the congress as the foremost meeting of the world human genetics community
  • liaised with individual journalists and media outlets’ chiefs of staff
  • wrote media releases and alerts, highlighting new and important research and emphasising the relevance of genetics and genomics to people’s everyday lives
  • held media conferences at the venue
  • achieved high coverage nationally and internationally of new genetics research and managed two controversial stories which required extensive liaison between researchers and journalists

The outcome: Extensive national and international coverage of how new genetic research affects people’s everyday lives. We prepared and researched 5 of the 12 stories put over the AAP news wire.

Download the media kit (PDF 1.5 MB).

 

Water in Mining – Multiple Values of Water, 2006

In consultation with organisers Australian Institute of Mining and Metallurgy and committee members from Sinclair Knight Merz and the Centre for Water in the Minerals Industry, we promoted new research and technology presented at the 3-day Water in Mining conference.

Highlight

We produced a public event, ‘Should a booming industry be more concerned about the environment?’, with Bernie Hobbs (ABC’s New Inventors) as MC.

The outcome: National and international coverage of new research, technology and initiatives in international mining. This includes a news story on national Channel 10 news and articles in the local newspaper, The Courier-Mail, and in mining and water industry journals.

Download the media kit (PDF 84 kb).

 

9th International Riversymposium, 2006

Working with keytext communication, we:

  • promoted new science and technology
  • achieved very high coverage of symposium stories generated nationally and internationally, including two feature stories in The Australian
  • encouraged high attendance from local television news and national specialist reporters in response to media conferences and numerous radio interviews with keynote speakers

The outcome: Extensive national and international coverage of new research, technology and initiatives in river science and communities, despite two high profile celebrity deaths in the media that same week.

Download the media kit (PDF 464 kb).

 

Climate Change and the Water Environment – Australian Water Association Forum, 2006

  • We assisted members with consensual message design.
  • We liaised with the media for keynote speakers and the chairman.
  • 3 commercial television news units attended and ran stories.

The outcome: Coverage on all major commercial news; special programming feature stories on water

 

8th International Riversymposium, 2005

We were contracted to liaise with the media for the International Riversymposium (Brisbane, 6–9 September).

What did we do?

  • We encouraged journalists to attend the symposium.
  • We wrote media releases and media alerts for issues and events.
  • We developed water-related press conferences each day for accredited journalists involved in interviews and photo shoots.
  • We organised a public debate that was broadcast on ABC Radio: Scarce water in a growing world – is there room for environmental objectives?

The outcome: A media kit, attendance at the symposium by key journalists, and substantial coverage of the Riversymposium in national and international media (print, radio, television and electronic media).

 

Ecological Society of Australia Conference, 2005 and 2006

We liaised with media for the Ecological Society of Australia Conference in 2005 and 2006.

Highlights

  • attendance of several top journalists from radio, newswire service AAP and broadsheets
  • a guide to ecology experts, including biographical information, produced as part of the media kit
  • well attended press conferences each day
  • an enjoyable and well attended ‘Pub Ecology’ event where a panel discussed biodiversity trading (2006)

The outcome: The media’s response to the conference was positive and plentiful (print, radio, television and electronic media).

Download the media kit (PDF 314 kb).

 

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