Profiling your science with social media

Workshop overview

This face-to-face, intensive hands-on workshop will help you communicate your messages quickly and effectively using social media and Web 2.0 tools. We can provide the workshop over 1 or 2 days or integrate a session in one of our other workshops such as Talking Science with the Media or Planning your Science Communication.

Online adaptable

We have adapted this workshop to run online in shorter sessions over several days, please contact us for details.

SOCIAL MEDIA

Who will benefit?

Scientists and communicators with basic social media skills who want to use social media more strategically and professionally.

We will design the workshop to meet the needs of the workshop participants.

Workshop participants can choose to learn how to:

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Develop a communication strategy

for incorporating social media into existing communication activities

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Create an online profile

to make sure you have a consistent identity across all your social media and Web 2.0 accounts

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Set up a blog

and create engaging content

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Blogging

identify the various forms you can use to present research materials and outcomes, while understanding the advantages and risks of blogging

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Make a video

to present your research online – create, edit and upload to the web

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Create images and illustrations

to present your research online – create, edit and upload to web

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Interact with people online

encourage and manage conversation, and engage with audiences

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Use Facebook as a professional

to present your research, and monitor and measure audience engagement

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Use Twitter as a professional

to present, discuss and promote your research, and learn how to monitor and measure audience engagement while understanding the advantages and risks of tweeting

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Use LinkedIn and ResearchGate

to grow your professional network and to collaborate

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Use SlideShare as a professional

to present your research, and to reach and engage more people with more impact

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Use QR codes and social media

with your posters and presentations to reach and engage more people with more impact

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Create audio

to complement your slideshows and present your research on the web

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Bring it all together

using multiple social media tools to engage different audiences during events such as conferences, lectures, presentations, public engagement activities.

 

During the workshop, you will create content based on your own research, which you can use after the workshop. The content will be created in a private blog space and on social media platforms.

You will receive individual feedback on your work during the workshop and afterwards.

You may access the workshop blog for 2 months after the workshop so that you may continue to practise creating content and make the most of the extra learning resources we have made available.

$7480 + GST

1-day workshop fee

Cost estimate

We run our workshops all across Australia, and internationally, on a request only basis.

We recommend a maximum of 14 participants to ensure as much individual attention as possible, but can include extra participants at an additional cost.

Prices are fully inclusive of all our costs except for venue and catering. This is regardless of location within Australia. If you would like a workshop outside Australia, we are happy to provide a quote.

We ask that your organisation arrange the venue, high-speed Internet connection (greater than 6 MB), catering, and participant numbers.

We are happy to negotiate the price for tailored workshop content/procedures.

Discounts can be negotiated if more than one workshop is run at the same location.

$2000 + GST

Deposit

On booking

On confirmation of your booking, you will need to pay a deposit.

Should you cancel the workshop, we will refund your deposit, minus an administration fee of 10% of the total workshop cost.

If we have already incurred non-refundable costs, for example for flights and accommodation, we will also deduct these costs from your deposit.

SOCIAL MEDIA

Testimonials

“Great balance of information and learning in practice.”

Participant, Office of the Queensland Chief Scientist, Jun 2019

“Enjoyed going through apps and tips to working social media platforms in a more professional manner and to get added reach.”

Participant, Office of the Queensland Chief Scientist, Jun 2019

“Good overview of platforms, their uses and analytics. Also opportunity for writing own blog.”

Associate Dean, Office of the Queensland Chief Scientist, Jun 2019