2-day Workshop outline
This is a sample outline only. We tailor each workshop to meet the needs of clients.
2 presenters will facilitate the workshop, with 3 reporters (one from TV, one from radio and one from print).
We have adapted this workshop to run online in shorter sessions over several days, please contact us for details.
Understand how to structure and deliver an effective talk to meet both audience needs and your objectives
Develop some skills and confidence in delivering effective presentations
Apply principles of message-design to effective presentations
Understand the media and how it operates
Develop some skills and confidence in dealing with media interviews
Apply principles of message design to media management
We ask each workshop participant to prepare a short presentation (3 mins) about their work and to bring along one one potential media story idea. We supply participants with details of the venue and any other arrangements.
We give you a feedback sheet to fill out at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.
We assess your learning on an individual basis throughout the workshop and give both oral and written feedback.
We give you individual feedback as you practise the skills in the workshop. We also provide individual feedback forms.
Introduction, outline and purpose of workshop
- The three sides to communication: content, style, visuals
- The characteristics of a good presentation versus a less successful one
Exercise 1: 3-minute presentation about your work, with feedback
Considering the audience
Exercise 2: Audience checklist
How to structure a good talk
The 5-box presentation
Exercise 3: Give an introduction/conclusion for a talk… recorded on video and replayed for comment and feedback
Dealing with questions: the good, the bad and the ugly
- Doing it with style
- Overcoming nerves
- Checking out the venue
Exercise 4: Style exercise… recorded on video and replayed for comment and feedback
Visual aids – the dos and don’ts
Chairing a talk – some tips
Delivering the goods
Exercise 5: Short talks prepared in groups of 3-4 on selected topics according to 5-box template; one person will chair and one person will present
Recap on Day 1
Introduction to the media
TV news journalist – presentation and discussion about what makes TV news stories work
Demo interview with one participant on video
Individual interviews on video while rest of group looks at:
- packaging a TV news story
- preparing the ‘grab’
Print media journalist – presentation and discussion about what major metro newspapers require to make a story work
Shaping your story
Radio journalist discusses the various formats of radio and what is required from radio to make a story work.
Demonstration interviews of news, program and current affairs interviews
Individual interviews with radio journalist while rest of group looks at:
- participants’ TV interviews
- controlling the agenda with radio
- dealing with more controversial/difficult interviews
- what to do when the media comes unexpectedly to you
Recap on the 2 days
Evaluation of workshop