by Econnect | Jan 9, 2015 | Top Tips
Preparation You need a media strategy that clearly identifies: the people you want to reach what you want to achieve from the media coverage the stories you want to get out via the media. People You need someone for the media to interview – the ‘talent’...
by Econnect | Jun 9, 2012 | Top Tips
To give your media release every chance of being picked up by the media, you need to consider when and how to distribute it. When to distribute it Early in the week is best as it tends to be a quiet news time. Weekends can also be good for getting onto Sunday night TV...
by Econnect | Feb 22, 2012 | Top Tips
A poster is not simply a vertical version of your research paper or promotional brochure. People need to be attracted to it from across the room. It should stand out from what’s next to it. It must also get its message across quickly. Before you design your poster, be...
by Econnect | Feb 22, 2012 | Top Tips
Email may be efficient, immediate and conversational but it gives no vocal clues and no body language clues. Sent in the click of a mouse, email can quickly turn sour if we don’t follow some basic rules of etiquette. Avoid using exclamation marks in the subject...
by Econnect | Feb 22, 2012 | Top Tips
Seek a meeting with politicians only if there is something specific you want them to do. You might want their advice, their support or funding. Check that they are the right person and are on the appropriate side of the political fence. Timing – is the time right to...
by Econnect | Feb 22, 2012 | Top Tips
Good quality photos of researchers ‘doing science’ may be the difference between your media release turning into a satisfying page-5 picture story or being reduced to a 2-sentence brief on page 18. These tips are for digital cameras. Camera Prepare Composition Subject...
