2 reporters (one from TV, one from radio)
- Understand how to structure and deliver an effective talk to meet both audience needs and your objectives
- Develop some skills and confidence in dealing with different audiences, including the media
- Apply principles of message-design to effective communication
- Reaction-based: Participants complete a feedback sheet at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.
- Learning: We assess participants’ learning on an individual basis throughout the workshop and give both oral and written feedback.
- Behavioural: We give participants individual feedback as they practise the skills in the workshop. We also provide individual feedback forms.
We ask each workshop participant to email us a 50-word summary of the most important and interesting aspects of their work with their current employer. We supply participants with details of the venue and any other arrangements.
This outline is indicative only. We tailor each workshop according to the needs of participants, as determined at the beginning of the workshop.
Participants choose workshop objectives
What makes a good presentation? Discussion.
Audiences and messages
What are your messages?
Exercise 1: 2-minute talks (videoed and played back). Feedback.
Structure of a talk
Putting your messages into the 5-box model
Using visuals appropriately
Exercise 2: The introduction – prepare and present your introduction (videoed and played back). Feedback.
2 journalists discuss what the media needs to make a story work.
Exercise 3:1-minute talks by participants (videoed and played back). Feedback.
Distilling your message in writing
Revising your 50-word summary
Writing a tweet
Dealing with questions
Visuals and graphics
Exercise 4: Prepare and present graphics and take questions – individual talks videoed
Evaluation of workshop