Planning your communication

Some of our recent communication planning projects are listed below.


Nematode communication strategy

Grains R&D Corporation, 2010–12

We developed and implemented a communication strategy to raise awareness among grain growers and advisors in Queensland and northern New South Wales of root-lesion nematodes and how they can be managed.

We worked with Queensland Government researchers and surveyed growers and rural advisors to:

We developed the following tools as part of the strategy:

  • an iPad presentation, which growers and advisors can use as a learning tool. Researchers also found it to be a useful tool when consulting with growers.
  • 3 pull-up banners for the researchers to take to field days and other speaking engagements
  • Google maps for researchers to plot root-lesion nematode populations
  • a YouTube channel to store the 12 videos about root-lesion nematode research and management techniques which we filmed and produced. We also loaded the videos onto the iPad.
  • a blog for the researchers to have an online space dedicated to information about root-lesion nematodes.

We also trained the researchers in how to use the tools to communicate their work and how to maintain the content.


Climate change communication strategy

Grains R&D Corporation, 2009–12

We developed a climate change communication strategy for the Grains Research & Development Corporation.


Communication plan

Corangamite Catchment Management Authority, 2009

We developed a communication plan for the Corangamite Catchment Management Authority in Victoria.


Communication support

Managing Climate Variability, 2006–14

In close consultation with Land & Water Australia and program partners, we researched and consolidated messages, and developed tailored communication strategies and tools to help the national Managing Climate Variability research program achieve its objectives.

We produced an informational program brochure and we continue to publish project fact sheets and manage web content.

We write short news articles for the program’s newsletter, Climag, and manage the complete publication process.

Through links we have developed with relevant media channels, we share stories about the program’s research with a view to increasing uptake of climate risk management.

Working closely with the Bureau of Meteorology, we analysed the needs of farmers and natural resource managers for seasonal forecast tools and information on the internet. We reviewed the literature, interviewed industry visionaries face to face and ran two online surveys to get broader input.

As a result of the survey findings, we conceptualised, designed the information architecture, and repurposed content for Climate Kelpie, a climate risk management portal for Australian farmers.

Our findings also influenced the Bureau of Meteorology’s development of forecasting products.

Through the MCV Climate Champion program, we are supporting around 20 farmers from around Australia in increasing the uptake of climate risk management.

The program aims to help farmers manage increasing climate variability by:

  • getting information about climate-related research out to farmers
  • informing researchers about the forecasts, tools and information that farmers need for managing climate risk


Communication strategy and guide review

Murray-Darling Basin Commission, 2006

We examined the use and application of the commission’s communication strategy guide.

We consulted widely using interviews, focus groups and a web survey with 76 commission staff and 332 external representatives.

We then compared our data with baseline data collected in 1999 to the commission’s performance in information transfer and exchange, networking and involvement.

We also looked at what would be required in a new communication strategy to link it to the commission’s current strategic plan and ensure its relevance in addressing the needs of the commission and its jurisdictional and other partners.

The outcome: A report including recommendations for developing a new communication strategy


Nature conservation communication strategy

Gold Coast City Council, 2005

We investigated the views of Gold Coast residents and others involved in or concerned about nature conservation.

We collected information on people’s awareness, attitudes, perceptions, concerns, needs, involvement and activities related to nature conservation communication.

We used this baseline data to develop the first 4 steps of a communication strategy for the Nature Conservation Strategy and to evaluate the effectiveness of communication activities.

The outcome: Baseline data and recommendations for strategic communication of the Council’s Nature Conservation Strategy.

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