Alex Osborn, the father of brainstorming, found that people who followed his rules didn’t stare at each other in embarrassment or run out of the room screaming during a brainstorming session – instead, they generated a lot more ideas.… Read more
Often it’s not the quality of the science, but the way you ‘package’ your story that gains media coverage.
Ask yourself these 3 questions and use your answers to formulate your main message:
With hundreds of media releases crossing a journalist’s desk every day, your media release has to have immediate impact to avoid being ‘filed’ straight into the bin.
No-one really knows what news is. Experienced people can smell … Read more
Television is the most powerful and demanding form of media. It’s also the most time consuming to produce.
You can help the crew get the best footage by having good visuals ready and briefing your ‘talent’ (the interviewee) on what … Read more
When you are preparing for an interview, it may help to remind yourself of the different priorities of researchers and journalists:
Journalists are always on the lookout for a good story. Conferences, symposia and other events usually have at least one newsworthy story or speaker.
By briefing journalists in advance of the event and working with them during the event, you … Read more
‘Bad news’ stories about difficult or contentious subjects should be carefully planned and released in the same way as ‘good news’ stories.
Respond to the issue quickly and credibly.
Control the agenda so your message gets out, not the journalist’s … Read more
You need a media strategy that clearly identifies:
You need someone for the … Read more
To give your media release every chance of being picked up by the media, you need to consider when and how to distribute it.