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Talking science with the media
Outline of
2-day workshop
Presenters/facilitators
Objectives
Workshop evaluation
Workshop preparation
Program outline
Presenters/facilitators
2 presenters
5 reporters (2 from TV, 2 from radio and 1 from print)
Objectives
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To understand the media and how it operates
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To develop skills in dealing with media interviews
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To apply principles of message-design to media management
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To develop confidence in dealing with the media
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To recognise the advantages in using the media as a strategy in your
research/work
Workshop evaluation
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Reaction-based:
workshop feedback sheet provided at end of workshop by Econnect and
results collated
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Learning: assessment of learning on an individual basis is provided
throughout the workshop by both oral and written feedback.
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Behavioural: individual feedback provided as skills are practised in
the workshop; plus individual feedback forms from Econnect.
Workshop preparation
We ask
each workshop participant to bring along two potential media story ideas.
We supply participants with details of the venue and any other
arrangements.
Program
outline
This outline is indicative only.
We tailor each workshop
to the needs of participants, as determined at the beginning
of the workshop.
Day 1
Introduction, objectives of workshop
Journalists - what do you think of them?
TV news
- working out the formula
- TV news journalist - presentation and discussion about what makes TV
news stories work
- Demo interview with one participant on video
- Individual interviews on video while rest of group looks at:
Controlling the media agenda
Packaging a TV news story
Preparing the 'grab'
Shaping the story
Lunch
Media releases - why use them? How they are written?
Print media
- Print media journalist - presentation and discussion about what makes
print media work
- Demo interview
- Interviews in pairs with journalist while rest of group reviews TV
news interviews
- Controlling agenda with print
Media events/launches
What to do when the media get it wrong
Day 2
Other forms of TV
- TV journalist #2 - reviews key points on TV news; discusses other
forms of TV (magazine, current affairs, etc)
- Individual interviews while rest of group discusses other forms of TV with examples
Controlling
the agenda with other forms of TV
Shaping the story
What to do when things get awkward or hostile - scenario setting
What to do when the media comes to you unexpectedly - role playing
Lunch
Radio
- Group divides into two; one does individual taped interviews with a
news radio journalist; other group does individual taped interviews with
a program radio journalist
- Whole group discussion with 2 radio journalists about radio and how it
works, and how stories can be shaped
- Groups swap over
- Controlling the agenda with radio
What do you think of journalists? (after meeting 5 of them)
Evaluation of workshop
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