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Talking science with the media
Outline of 1-day workshop
Presenters/facilitators
Objectives
Workshop evaluation
Workshop preparation
Program outline
Presenters/facilitators
2
presenters
3 reporters (one from TV, one from radio and one from print)
Objectives
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To understand the media and how it operates
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To develop some skills and confidence in dealing with media
interviews
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To apply principles of message-design to media management
Workshop
evaluation
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Reaction based:
workshop feedback sheet provided at end of workshop by Econnect and
results collated.
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Learning: assessment of learning on an individual basis is provided
throughout the workshop by both oral and written feedback.
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Behavioural: individual feedback provided as skills are practiced in
the workshop, plus individual feedback forms from Econnect.
Workshop preparation
We ask
each workshop participant to bring along one potential media story idea.
We supply participants with details of the venue and any other
arrangements.
Program
outline
This outline is indicative only!
We tailor each workshop
according to the needs of participants, as determined at the beginning
of the workshop.
Introduction, objectives of workshop
TV news
- TV news journalist - presentation and discussion about what makes TV
news stories work
- Demo interview with one participant on video
- Individual interviews on video while rest of group looks at:
Packaging TV news story
Preparing the 'grab'
Print media
Print media journalist – presentation and discussion
about what major metro newspapers require to make a story work
Lunch
Media releases and shaping your story
Radio
- Radio journalist discusses the various formats of radio and what is
required from radio to make a story work
- Demonstration interviews of news, program and current affairs
interviews
- Individual interviews with radio journalist while rest of group looks
at:
- Their TV interviews
- Controlling the agenda with radio
- Dealing with more controversial/difficult interviews
- What to do when the media comes unexpectedly to you
Evaluation of workshop
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