Managing media issues and crises

Outline of 1-day workshop

Presenters/facilitators

Objectives

Workshop evaluation

Workshop preparation

Program outline

Presenters/facilitators

2 presenters

2 reporters (one from TV and one from radio)

Organisation representatives

Objectives

1. To develop skills in dealing with hostile questions from the media, and more awkward media scenarios

2. To apply principles of issues management to media management

3. To recognise the advantages of using the media as a strategy in the business of the organisation

Workshop evaluation

1. Reaction based – workshop feedback sheet provided at end of workshop by Econnect and results collated.

2. Learning – assessment of learning on an individual basis is provided throughout the workshop by both verbal and written feedback.

3. Behavioural – individual feedback provided as skills are practised in the workshop; including individual feedback forms from Econnect.

4. Impact on business – after the workshop, the organisation can assess feedback to media coverage and the extent of such coverage.

Workshop preparation

We will interview each workshop participant in advance, by email or phone, to help determine media scenarios for interview practice, and issues for media management.

Program outline

Introduction: individual experiences and objectives

Benefits of media strategies

Key issues and scenarios for the organisation in the next 5 years:

• issues most likely to be misunderstood or misinterpreted

• difficult media scenarios

Principles of controlling the agenda

Risk communication and issues management

Recap on format of TV stories with examples - news and current affairs

Difficult interviews on TV  - demonstration interviews, which are then played back

Discussion with TV journalist about investigative TV journalism

Individual recorded interviews with journalists about key issues; use scenario cards where participants are given a scenario to be questioned on and the journalist is given some extra information on that scenario:

• preparation by individuals

• individual interviews

• playback and feedback

Lunch

Dealing with unexpected interviews; the 'doorstop' interview or unexpected phone calls

Press conferences

Radio current affairs - discussion with radio journalist about format, pitfalls etc

Simulate 'live to air' interviews (3-5 mins) with journalist about selected scenarios, involving two protagonists.

Feedback/discussion

Recap issues management

Workshop evaluation

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