Advanced Media Training for scientists and technical people

Advanced media skills

for issues (rather than crisis) management

Overview

This workshop will help you, as a scientist or research manager, improve your skill in dealing with the media on controversial topics.

You will work through possible scenarios with working journalists from TV and radio.

We work with you before the workshop to tailor scenarios and workshop notes to your particular needs.

Do you have an impending launch or announcement? We can design a session to work with you to plan the strategy and tactics of the event, establish key messages, and rehearse the skills needed to get the messages across with conviction and style.

This practical workshop will help you:

identify key public issues related to your work
practice dealing with 'hostile' journalists and controversial scenarios
take firm control of the media agenda to ensure your messages are conveyed accurately

Topics covered

identifying issues that could be controversial for your research or organisation
dealing with unexpected media situations
handling difficult interviews
dealing with protagonists in interview situations
organising and being involved in press conferences
turning questions around to get your message/s out
issues-management strategies

View the outline of the 1-day workshop.

Cost

We run our workshops all across Australia.

Workshops are run on a request only basis.

Prices are fully inclusive of all costs except pre-workshop preparation, regardless of location.

We ask your organisation to arrange the venue and catering, and participant numbers.

Revised pricing agreements can be reached for adapted workshop content/procedures.

Discounts can also be negotiated if more than one workshop is run at the same location.

2-day workshop

Maximum of 10 participants*

Includes the attendance of 5 working journalists**

$14,575
incl GST^#(effective 1 July 2008)

1-day workshop

Maximum of 8 participants*

Includes the attendance of 2 working journalists**

$9,075
incl GST^#(effective 1 July 2008)

* We recommend a reduced number of participants - ideally 6 for a 1-day workshop and 8 for a 2-day workshop. This allows maximum opportunity for individual involvement.

** Specialist journalists can be involved in the workshops upon request, but additional charges may be associated with their travel expenses.

^# This workshop require us to do pre-workshop research and produce tailored workshop notes.

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Testimonials

“This workshop significantly improved my ability to handle difficult issues with the media. I now feel more confident about presenting my agency appropriately in the eyes of both the public and my lords and masters.”

Julian Barry, Programs Director, Parks Australia North

“The things I liked most about this workshop were the critiques of interviews, hints for dealing with different sorts of interviews, and advice on handling difficult situations.”

Dr Marion Leiba, Landslide Scientist, Geoscience Australia