Advanced Media Training for scientists and technical people

Managing media issues and crises

Overview

This workshop will help you, as a senior scientist or research manager, to improve your skill in dealing with the media on controversial topics.

You will work through possible scenarios with working journalists from TV and radio.

We will work with you before the workshop to tailor scenarios and workshop notes to your needs.

Do you have an impending launch or announcement? We can design a session to work with you to plan the strategy and tactics of the event, establish key messages, and rehearse the skills needed to get the messages across with conviction and style.

This practical workshop will help you to:

identify key public issues related to your work
practice dealing with 'hostile' journalists and controversial scenarios
take firm control of the media agenda to ensure your messages are conveyed accurately

Topics covered

Topics can be tailored to your needs. Typical issues covered are:

identifying issues that could be controversial for your research or your organisation
dealing with unexpected media situations
handling difficult interviews
dealing with protagonists in interview situations
organising and being involved in press conferences
turning questions around to get your message/s out
issues-management strategies

View the outline of the 1-day workshop.

The 2-day workshop would include extended the practice and scenario-testing.

Cost

We run our workshops all across Australia.

Workshops are run on a request only basis.

Prices are fully inclusive of all costs regardless of location.

We ask that your organisation arrange the venue and catering, and participant numbers.

Discounts can be negotiated if more than one workshop is run at the same location.

2-day workshop

Maximum of 10 participants*

Includes the attendance of 5 working journalists**

$14,575
incl GST(effective 1 July 2008)

1-day workshop

Maximum of 8 participants*

Includes the attendance of 2 working journalists**

$9,075
incl GST(effective 1 July 2008)

* We recommend a reduced number of participants - ideally 6 for a 1-day workshop and 8 for a 2-day workshop. This allows maximum opportunity for individual involvement.

** Specialist journalists can be involved in the workshops upon request, but additional charges may be associated with their travel expenses.

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Deposit

On confirmation of your booking, you will need to pay a deposit:

$2200 (incl GST) for a 1-day workshop

$3300 (incl GST) for a 2-day workshop

Should you cancel the workshop, we will refund your deposit, minus an administration fee of 10% of the total workshop cost.

If we have already incurred non-refundable costs, for example for flights and accommodation, we will also deduct these costs from your deposit.

Testimonials

“This workshop significantly improved my ability to handle difficult issues with the media. I now feel more confident about presenting my agency appropriately in the eyes of both the public and my lords and masters.”

Julian Barry, Programs Director, Parks Australia North

“The things I liked most about this workshop were the critiques of interviews, hints for dealing with different sorts of interviews, and advice on handling difficult situations.”

Dr Marion Leiba, Landslide Scientist, Geoscience Australia