Talking science with the media – workshop outline

Presenters/facilitators

2 presenters

3 reporters (one from TV, one from radio and one from print)

Objectives

  1. Understand the media and how it operates
  2. Develop some skills and confidence in dealing with media interviews
  3. Apply principles of message-design to media management

Workshop evaluation

  • Reaction-based: We give you a feedback sheet to fill out at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.
  • Learning: We assess your learning on an individual basis throughout the workshop and give both oral and written feedback.
  • Behavioural: We give you individual feedback as you practise the skills in the workshop. We also provide individual feedback forms.

Workshop preparation

We ask each workshop participant to bring along one potential media story idea.

We supply participants with details of the venue and any other arrangements.

Program outline

This outline is indicative only. We tailor each workshop according to the needs of participants, as determined at the beginning of the workshop.

9am start

Introduction, objectives of workshop

TV news

TV news journalist – presentation and discussion about what makes TV news stories work

Demo interview with one participant on video

Individual interviews on video while rest of group looks at:

  • packaging a TV news story
  • preparing the ‘grab’

Print media

Print media journalist – presentation and discussion about what major metro newspapers require to make a story work

Lunch

Media releases

Shaping your story

Radio

Radio journalist discusses the various formats of radio and what is required from radio to make a story work.

Demonstration interviews of news, program and current affairs interviews

Individual interviews with radio journalist while rest of group looks at:

  • TV interviews
  • controlling the agenda with radio
  • dealing with more controversial/difficult interviews
  • what to do when the media comes unexpectedly to you

Evaluation of workshop

Close