3 reporters (one from TV, one from radio and one from print)
- Understand the media and how it operates
- Develop some skills and confidence in dealing with media interviews
- Apply principles of message-design to media management
- Reaction-based: We give you a feedback sheet to fill out at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.
- Learning: We assess your learning on an individual basis throughout the workshop and give both oral and written feedback.
- Behavioural: We give you individual feedback as you practise the skills in the workshop. We also provide individual feedback forms.
We ask each workshop participant to bring along one potential media story idea.
We supply participants with details of the venue and any other arrangements.
This outline is indicative only. We tailor each workshop according to the needs of participants, as determined at the beginning of the workshop.
Introduction, objectives of workshop
TV news journalist – presentation and discussion about what makes TV news stories work
Demo interview with one participant on video
Individual interviews on video while rest of group looks at:
- packaging a TV news story
- preparing the ‘grab’
Print media journalist – presentation and discussion about what major metro newspapers require to make a story work
Shaping your story
Radio journalist discusses the various formats of radio and what is required from radio to make a story work.
Demonstration interviews of news, program and current affairs interviews
Individual interviews with radio journalist while rest of group looks at:
- TV interviews
- controlling the agenda with radio
- dealing with more controversial/difficult interviews
- what to do when the media comes unexpectedly to you
Evaluation of workshop