2 reporters (one from TV and one from radio)
- Develop skills in dealing with hostile questions from the media, and more awkward media scenarios
- Apply principles of issues management to media management
- Recognise the advantages of using the media as a business strategy
- Reaction-based: We give you a feedback sheet to fill out at the end of workshop. We collate the results (we don’t edit them) and return them to the commissioning organisation.
- Learning: We assess your learning on an individual basis throughout the workshop and give both oral and written feedback.
- Behavioural: We give you individual feedback as you practise the skills in the workshop. We also provide individual feedback forms.
- Impact on the business: After the workshop, yourorganisation can assess feedback on media coverage and the extent of coverage.
We interview each participant in advance, by email or phone, to help determine media scenarios for interview practice, and issues for media management.
9 am start
|Introduction: individual experiences and objectives
Benefits of media strategies
Key issues and scenarios for the organisation in the next 5 years:
Principles of controlling the agenda
Risk communication and issues management
Recap on format of TV stories with examples – news and current affairs
Difficult interviews on TV – demonstration interviews, which are then played back
Discussion with TV journalist about investigative TV journalism
Individual recorded interviews with journalists about key issues; using scenario cards, participants are given a scenario to be questioned on and the journalist is given some extra information on that scenario:
|Dealing with unexpected interviews; the ‘doorstop’ interview or unexpected phone calls
Radio current affairs – discussion with radio journalist about format, pitfalls etc
Simulate ‘live to air’ interviews (3-5 mins) with journalist about selected scenarios, involving two protagonists.
Recap issues management
Evaluation of workshop
5 pm close