Top tips – Econnect Communication

December 2017 – Engaging people in science issues

Innovation is never far away in science communication initiatives. Governments, universities and private practice are always looking to connect with people in a way that they’ve not experienced before.

We love to see fascinating activities that engage people in thinking

Posters about science

A poster is not simply a vertical version of your research paper or promotional brochure.

People need to be attracted to it from across the room. It should stand out from what’s next to it. It must also get its … Read more

Email – 15 top tips for using email to communicate effectively

Email may be efficient, immediate and conversational but it gives no vocal clues and no body language clues.

Sent in the click of a mouse, email can quickly turn sour if we don’t follow some basic rules of etiquette.

Avoid

Talking to politicians about your work

Seek a meeting with politicians only if there is something specific you want them to do. You might want their advice, their support or funding.

Check that they are the right person and are on the appropriate side of the … Read more

Taking photos of people for publication

Good quality photos of researchers ‘doing science’ may be the difference between your media release turning into a satisfying page-5 picture story or being reduced to a 2-sentence brief on page 18.

These tips are for digital cameras.

Camera
Prepare

Writing feature stories

A feature story differs from a straight news story in one respect—its intent.

A news story has information about an event, an idea or a situation. A feature story has that and more—it may interpret news, add depth and colour … Read more