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Media management Some of our recent projects are listed below. Enviro '06, Melbourne Enviro is an impressive biennial environmental management conference attracting over 4000 participants from 17 countries. We were contracted for the second time (since 2002) to handle media liaison for the 24 concurrent sessions over three days—it was huge! Despite the news being dominated that same week by the rescue of the Beaconsfield miners and federal budget announcements, we gained broad coverage of the many interesting sessions and speakers at the event. Highlights
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CRC Tropical Savannas, 2004–06 We are contracted on an ongoing basis to gain media coverage for the CRC's projects and achievements, and for events related to the CRC's work. What do we do? · We develop media strategies in consultation with the client. · We write media releases and media alerts for issues and events, leveraging our strong network of journalists across Australia. We maintain an up-to-date database of specialist journalists and have a specialised writing, editing and production team. The outcome: Media coverage of the CRC in national media (print, radio, television and electronic media).
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International Congress of Human Genetics, 2006 While under contract with The Human Genetics Society of Australia, we:
The outcome: Extensive national and international coverage of how new genetic research affects people's everyday lives. We prepared and researched five of the twelve stories put over the AAP news wire.
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Water in Mining – Multiple Values of Water, 2006 In consultation with organisers Australian Institute of Mining and Metallurgy and committee members from Sinclair Knight Merz and the the Centre for Water in the Minerals Industry, we promoted new research and technology presented at the three-day Water in Mining conference. Highlight: Dr Michelle Riedlinger produced a public event, "Should a booming industry be more concerned about the environment?", with the witty Bernie Hobbs (ABC's New Inventors) as MC. The outcome: National and international coverage of new research, technology and initiatives in international mining. This includes a news story on national Channel 10 news and articles in the local Courier-Mail and mining and and water industry journals.
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9th International Riversymposium, 2006 Working with keytext communication, we: · promoted new science and technology · achieved very high coverage of symposium stories generated nationally and internationally, including two feature stories in The Australian · encouraged high attendance from local television news and national specialist reporters in response to media conferences and numerous radio interviews with keynote speakers The outcome: Extensive national and international coverage of new research, technology and initiatives in river science and communities, despite two high profile celebrity deaths in the media that same week.
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Climate Change and the Water Environment - Australian Water Association (AWA) Forum, May 2006 · We assisted AWA members in consensual message design. · We liaised with the media for keynote speakers and the chairman. · Three commercial television news units attended and ran stories. The outcome: Coverage on all major commercial news; special programming feature stories on water
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8th International Riversymposium, 2005 We were contracted to liaise with the media for the International Riversymposium (Brisbane, 6–9 September). What did we do? · We encouraged journalists to attend the symposium. · We wrote media releases and media alerts for issues and events. · We developed water-related press conferences each day for accredited journalists involved in interviews and photo shoots. · We organised a public debate that was broadcast on ABC Radio: Scarce water in a growing world - is there room for environmental objectives? The outcome: A media kit, attendance at the symposium by key journalists, and substantial coverage of the Riversymposium in national and international media (print, radio, television and electronic media).
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Ecological Society of Australia Conference, 2005–06 We liaised with media for the Ecological Society of Australia Conference in 2005 and 2006. Some highlights of our achievements are: · attendance of several top journalists from radio, newswire service AAP and broadsheets · a guide to ecology experts, including biographical information, produced as part of the media kit · well attended press conferences each day · an enjoyable and well attended 'Pub Ecology' event where a panel discussed biodiversity trading (2006) The outcome: The media’s response to the conference was positive and plentiful (print, radio, television and electronic media).
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CRC Association Conference, 2001–05 We were again contracted to liaise with the media for the CRC Association Conference 2005 (Melbourne, 18 - 20 May). We worked with the organising committee to develop a media strategy for the conference which included inviting key journalists to attend the conference and report on sessions, organising daily media briefings, coordinating volunteers to help in the media room and report on sessions, and disseminating media alerts and releases. The outcome: A media kit, attendance at the conference by key journalists, and substantial coverage of the conference in the media (print, radio, television and electronic media).
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Similar media management projects· Fresh Science Conference (2000–2003) · World Genetics Congress (Melbourne, 2003)
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