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Planning your communication Some of our recent projects are listed below. Communication support - Managing Climate Variability, 2006–08 In close consultation with Land & Water Australia and program partners, we researched and consolidated messages, and developed tailored communication strategies and tools to help this national research program reach its objectives. We produced an informational program brochure, 27 fact sheets describing the research projects within the program, and content for the program's website. We write stories for the program's biannual newsletter, Climag, and manage the complete publication process. Through links we have developed with relevant media channels, we share stories about the program's research with a view to increasing uptake of research outputs. Working closely with the Bureau of Meteorology, we analysed the needs of farmers and natural resource managers for seasonal forecast tools and information on the internet. We reviewed the literature, interviewed 12 industry 'visionaries' face to face and ran two online surveys to get broader input.
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Communication strategy and guide review - Murray-Darling Basin Commission, 2006 We examined the use and application of the commission's communication strategy guide. We consulted widely using interviews, focus groups and a web survey with 76 commission staff and 332 external representatives. We then compared our data with baseline data collected in 1999 to the commission's performance in information transfer and exchange, networking and involvement. We also looked at what would be required in a new communication strategy to link it to the commission's current strategic plan and ensure its relevance in addressing the needs of the commission and its jurisdictional and other partners. The outcome: A report including recommendations for developing a new communication strategy
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Communication strategy for nature conservation - Gold Coast City Council, 2005 We investigated the views of Gold Coast residents and others involved in or concerned about nature conservation. We collected information on people's awareness, attitudes, perceptions, concerns, needs, involvement and activities related to nature conservation communication. We used this baseline data to develop the first four steps of a communication strategy for the Nature Conservation Strategy and to evaluate the effectiveness of communication activities. The outcome: Baseline data and recommendations for strategic communication of the Council's Nature Conservation Strategy.
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Communication strategy for Wetlands, Biodiversity and Salinity - Arthur Rylah Institute for Environmental Research, Dept of Sustainability and Environment, Victoria, 2004 We ran focus groups and interviews and worked with the client team to develop a communication strategy. We also wrote and pre-tested fact sheets containing messages developed as part of the strategy. The outcome: A strategy for raising the profile of the project, raising awareness of the importance of Victoria's wetlands, ensuring information exchange between all partners, and gaining support, investment and involvement in the project.
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Communication strategy - The Murray-Darling Basin Commission, 2000 We worked with the Murray-Darling Basin Commission and its partners to develop a seven-step communication strategy. The strategy reflected the perceptions, needs and concerns of the people the commission wanted to communicate with. A guide to the strategy was developed to help other groups, organisations and individuals in planning their own natural resource communication activities. The outcomes: A simple communication strategy framework used by the commission’s various projects for planning and communication. The framework has received international recognition from USA and India. It has also been used by a number of other groups throughout Australia concerned with effective natural resources communication.
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© Econnect Communication Pty Ltd, 1988-2008 |
