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Building communication skills Some of our recent projects are listed below. Media skills - Fresh Science, 1998–2006 For eight years we have trained early-career scientists selected for the Fresh Science program in dealing with the media. We identify the most exciting, least exposed Australian research for presenting to the media and the public at various events during National Science Week. Quotes from Fresh Scientists about our training: "I appreciated the many opportunities to explain our work - especially with real journalists". (Dr Sophie Reid, Research Fellow, Murdoch Children’s Research Institute) "It was a real insight into how media works". (Richard Shepherd - PhD student) "Getting feedback from our interviews and presentations was the highlight for me". (Ms V Garcia Hansen) "Meeting 'real' media personalities and learning about their perspectives and who to contact within radio/tv/newspapers was excellent". (Jo Lapidge - Director, Stand Innovation) "I appreciated the training and practice runs - meeting real media". (Lawrence Sant - C.E.O. Molly Polly Pty Ltd) "Hearing from all the journalists - very illuminating! The mix of commercial and public was good". (Dr Andrew Feitz, Senior Research Fellow, Uni. Of NSW)
View media releases on Fresh Science
website
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Media management in crisis exercise - CS Energy, 2006 With keytext communication, we tested CS Energy's response to a simulated major gas leak and subsequent urgent inquiries. The exercise was staged at the Swanbank power station near Brisbane. We had two consultants onsite posing as TV journalists and pressing for footage and immediate interviews from management. We had four other consultants phone the power station posing as:
We recorded and tested the responses of site managers, executives, and general staff in dealing with each inquiry, situation, and preparing sensitive information for the media while under real pressure. The outcome: CS Energy gained practical experience in handling difficult media situations, they revised their company media procedure based on our recommendations, and they developed new guidelines for crisis management.
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Advanced media skills - CS Energy, Queensland, 2005 Quotes from CS Energy participants on what they liked about our Advanced Media Skills Workshop: "Having professional interviewers in attendance. Good course!" (Bill Pike, Site Manager Kogan Creek) "Some realism and real life experience. Thanks!" (Tim Loth, ER Coordinator Mica Creek)
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Media skills - Greenhouse CRC, Canberra, 2003 Quotes from Greenhouse CRC staff about our Media Skills Workshop: "The detailed analysis of presentation skills i.e. attention to detail was really helpful". (Sara Healy)"Diversity; structure; the different presenters. It was great". (Danny Siegenthaler)"Lots of opportunities to get up and talk on various topics". (Rob Waterworth)"Mix of presentation/practical elements and involvement of media professionals". (Matthew Brookhouse)"The practical aspect, contact with real journalists. We got to keep tapes of some of the work.". (Susanne Thulin)"Extremely relevant course materials (to my needs)". (Eddie Webber)"Competence and enthusiasm of presenters, presentation techniques, tips and tricks". (Frank Jotzo)
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Communication skills - CRC Cotton Narrabri, 1995–2006 Quotes from the CRC Cotton about our Communication Skills Workshop: "Variety btw information and activities. Good presenters". (Gus Macrae - CRC Cotton) "Full use of time". (Robert Ward - Australian Machinery P/L) "Techniques for preparing and meeting criteria of media". (Scott Vaessen - NSW DPI) "Gave me confidence in my ability to deal with the media and public speaking a lot better than on Monday morning!" (Justin Luckel - Elders Ayr) "That I was 'made' to get up and do things that I didn't want to do! It has been a while since I've had to do a lot of these things so it was good experience". (VJ Wigney - CRC Cotton) "The interaction within the group and activities kept the course moving". (Lyndon Mulligan - Cotton Grower) "Opportunities for interaction and practising what we had learned". (John Lehane - QDPI & F) "Very interactive. Covered a good range of media". (Lis Apuli - Landmark) "Structuring of a presentation. How to use the media effectively". (Peter Hollingworth - Cotton Australia) "Everyone's enthusiasm and participation in all the practical exercises". (Sandy Young - Aust. Cotton Exb. Centre) "Relevant information gained for our perspective". (Greg Wynne - UNE)
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