Welcome to Econnect Communication’s October 2005 newsletter – Communicating Electronically’

This theme reflects our current focus on updating our own website. Go to www.econnect.com.au and let us know how you think we’re doing. We’ve almost got it up-to-date after leaving it to lapse for about 18 months. And that’s our first tip – have a plan to keep your website up-to-date on at least a monthly basis. We’re going to aim to check that it’s up to date each fortnight.

We’re also opening Econnect’s newly renovated offices in a couple of weeks (from 5pm November 11) and you’re invited to attend (please RSVP to lynne@econnect.com.au). Kurilpa Studio is the name of the offices, also home to Biotext and ARC 2 architects. If you can’t make the opening, make sure you come and visit us sometime soon at 14 Horan St West End.

For those of you wondering… Kurilpa is a local Aboriginal name for West End meaning “the place of the water rats”.

Regards,

Econnect Communication

Jenni Metcalfe, Michelle Riedlinger, Lynne Goodwin, Mary O’Callaghan

In this issue: Communicating electronically

Listserv basics

Bloggers and feeders

What ARE they thinking about?!

Surf club

Quotation of the month

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Contact us

Listserv basics

By Brian Loomis

Thanks to Brian from Earthlink for these valuable tips on subscribing to a Listserv or email list.

1. Use another address

Use a separate email address for list subscriptions e.g. one of the free email accounts. It can be easier to browse and read if it’s not mixed in with your work email. To switch, just unsubscribe, and re-subscribe using the new address.

2. Learn what to post and when

Every list follows the same format, there are separate email addresses to subscribe and unsubscribe, switch into and out of digest mode. If you are going away for a while, unsubscribe. Remember, YOU CREATE YOUR OWN SPAM on a list. Don't be your own worst enemy.

3. Be courteous to others

Newbies may not be aware of procedures and etiquette. Share it with them, OFF LIST. Think—do thousands of people need to know you want to unsubscribe? Unlikely.

4. Respect the list administrator

List administrators and moderators are real people who are often overworked. They have a list because they are trying to leverage their time. Respect this. Don't bug them with inappropriate   requests. The list instructions (did you even read them?) tell you everything you need to know. Take the time to learn how the list works. Other people have families and busy lives too.

5. Accept responsibility

Learn to use your email application. Write your own rules and filters to take care of your messages; don't make it someone else's responsibility to write them for you. Organise your emails. If you find you are getting too much mail, don't get mad; write a mail rule to store them in their own folder. If you never read them, unsubscribe. If you need to read something later, go to the site and read the archives.

6. Help others out

As time passes, new lists tend to stabilise; as lists grow, more work is needed. Gain the trust of the list admin by helping to police the list, starting with yourself. Sustainable behaviour extends to the internet. Wasted email, effort and time are every bit as real as wasted tangible resources. Moderate your own activity and reduce waste by not forwarding jokes and junk into the list. Hydroelectric power still runs laptops and workstations; silicone, plastics and metals still go into computers. Respect other peoples time and they will respect yours. Share your experiences with others and they will share theirs.

Bloggers and feeders

By Mary O'Callaghan

Electronic communication tools that I’m learning more about right now are weblogs and webfeeds (or RSS feeds).

Don’t think a weblog is just for exposing your personal journal to the world—you can publish anything you like to a weblog.

And don’t get put off by the geeky name ‘RSS feeds’. An RSS feed is simply a way for you to get updated automatically without having to go and check if the content on a site has changed.

Check out Amy Gahran’s excellent weblog, Contentious, at www.contentious.com.

Gahran is a guru of electronic communication. You’ll find simple explanations of weblogs, RSS feeds and much more. In fact, her handout on Weblog Basics for Science Writers, which she presented at the US National Association of Science Writers (NASW) Conference on October 22, 2005, is available for download here: http://contentious.com/handouts/nasw.pdf

And if you’re just curious to know more about how RSS feeds work, check out Gahran’s article What Are Webfeeds (RSS), and Why Should You Care? at

http://blog.contentious.com/archives/2003/10/18/what-are-webfeeds-rss-and-why-should-you-care

What ARE they thinking about?!

By Michelle Riedlinger

Want to know what web-savvy Australians are thinking about? Go straight to http://www.google.com/press/intl-zeitgeist.html#au

This site gives you the most popular search words put into Google by Australians each month. For September 2005 the most popular searches were: 

1. paris hilton

2. qantas

3. runescape

4. jessica alba

5. trading post

6. hilary duff

7. ticketek

8. virgin blue

9. real estate

10. britney spears

11. australian idol

12. ipod nano

13. kate moss

14. hurricane katrina

15. charlie and the chocolate factory

Surf club

A favourite website of Mary’s:

Arts & Letters Daily www.aldaily.com

Do not enter this site if you have an appointment looming—you are likely to become so absorbed that you’ll miss it! What I love about it is that I always learn something interesting and don’t get that despondent ‘what the hell happened to the last 2 hours?’ feeling when I suddenly notice the time. Packed with fascinating essays, articles, interviews, book reviews, covering an incredible array of topics, the site is a treasure trove. Imagine someone is filtering all the information on the internet and bringing you the best bits only. If you find you’re spending too much time there, do what I did—I got my neighbour hooked and now he emails me all the articles that he knows I’d like to read! My personal filter on a filter.

Quotation of the month

"The significant problems we face cannot be solved by the same level of thinking that created them". Albert Einstein.

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Contact Us

Econnect Communication works with science, environment, ecotourism and natural resource management agencies to:

•            evaluate and develop communication strategies

•            write and design products that meet audience needs

•            train staff and management in communication skills

Contact us: phone 07 3846 7111; email admin@econnect.com.au  

Website: http://www.econnect.com.au 

© Econnect Communication Pty Ltd 2005

Articles in this newsletter can be reproduced if Econnect Communication Pty Ltd is acknowledged as the source.