Welcome to Econnect Communication’s May 2007 newsletter –
‘Doing what you love’.
Too many of us settle for doing work we don’t really enjoy,
but surely life is too short to spend a large proportion of
it working in jobs we hate.
This newsletter includes short stories on the sort of work
we love doing at Econnect, especially the sort of work we’d
like to do even more of! Give us a call if you’d like to
find out more.
This month we also farewell another of our team, Tara
Thorne, who is taking up a communication officer position
with The University of Queensland’s International Education
Directorate. We will all miss Tara, but it is nice to know
she’s just a hop, step and a jump across the river.
Regards,
Econnect Communication
Jenni Metcalfe, Michelle Riedlinger, Mary O’Callaghan,
Melanie McKenzie, Tara Thorne, and Shonette Wilder.
In this issue: Doing what you
love
Getting to the heart of the
matter
Bringing the zoo to the museum
Learning
curves
Surf club
Quotation of
the month
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Getting to the heart of the matter
By Jenni Metcalfe
As a journalist with an environmental science
background, I like nothing better than getting out in
nature with interesting researchers and local people to
write stories, take photographs and video footage, and
do radio interviews.
This is exactly what I did when I went on a scientific
expedition to map the fauna and flora on the
mountaintops of Hinchinbrook Island, in north
Queensland, several years ago. I went with the
biologists to set up and check traps, spotlight animals,
check out the plants and stumble down creeks at midnight
looking for frogs.
Even though it teemed with rain most of the time, and I
had three leeches in my eyeball after frogging one
night, it was one of the best experiences of my life. It
also resulted in numerous radio and TV stories and press
articles, including a
magazine article in GEO.
The biologists on the trip were somewhat wary of having
a journalist along, but once they saw how I got stuck in
to helping them with their work and getting them useful
publicity, I became an accepted member of the team.
On another trip to the Philippines to help with an
Australian Centre for International Agricultural
Research project aiming to write about the landcare
movement there, I felt extraordinarily privileged to be
invited into people’s villages and homes to ask them
about their personal landcare stories.
This trip, and my liaison with the local Filipino
landcare facilitators, resulted in an
extraordinary book of people’s landcare stories, and
ongoing personal and professional relationships with
those involved in Philippines landcare. For example, we
produce
a regular ezine for the ACIAR-AusAID Landcare project.
Bringing the zoo to the museum
By
Michelle Riedlinger
The Queensland Museum’s
Museum Zoo exhibition stands out as the
ideal job for me. We worked with a fantastic
design and production team, and museum staff, to
create an amazing visitor experience.
The exhibition focuses on size and survival of
animals, showing that bigger in not necessarily
better. The focal point is an animal parade of
the museum’s most spectacular animals.
Choosing the animals for the parade and writing
to those specimens was a dream job. I spent a
lot of time with the curators and the team going
through the animal collections out the back of
the museum. Every cupboard held surprises and
treasures. We measured each animal and looked at
what it needed so that it could be displayed
correctly.
I was reminded that good communication involves
all the senses. We weren’t just producing
fascinating facts on these animals but devising
ways that people could experience them as more
than static representations. It was hard work
for all of the team but a lot of fun too.
Having Mary to back us up with the editing was
essential. There could be no mistakes when
printing a wall skin with life size giraffes and
elephants and accompanying text. You need to be
confident that the proofs you sign off are right
the first time around.
Learning curves
By Tara Thorne
One of the most satisfying, and challenging, projects
I’ve worked on was a series of 18 fact sheets for the
Queensland Department of Natural Resources and Water.
Being involved in just about every aspect of this major
project was a learning curve for me. Our brief was to
synthesise many complex documents on the social and
economic aspects of natural resource management into
concise, easy to understand fact sheets for Queensland
Catchment Management Authorities.
For me, the project reinforced the importance of
teamwork. All members of the Econnect team worked on
writing fact sheets for this project. Our colleague Don
Alcock of keytext communication also lent us his fact
sheet writing experience. We worked with the graphic
designers at See-Saw to design the printed fact sheets
and, once they were finalised, to put everything onto a
fully searchable CD-ROM.
I found working so closely with See-Saw a great
experience, particularly in regard to producing the
CD-ROM, which was something I had never been involved
with before.
The project was not without its speed bumps, but in the
end we were proud of our efforts and our client was
happy with the finished product. And I, for one, learnt
some new things.
Surf club
Remember Steve Posselt, one of the ‘passionate people’
profiled in our November 2006 issue? Steve has now begun his
epic kayak journey from Brisbane to Adelaide.
We’ve been doing media work for Steve on a pro-bono basis
for several months now, helping to draw attention to his
cause, which is
to increase awareness of global warming and Australia’s
parched river systems.
To follow the progress of Steve’s journey, visit his
frequently-updated website:
www.kayak4earth.com
and say hello for us if he paddles past a town near you!
Quotation of the month
‘Be
glad of life because it gives you the chance to love and work
and to play and to look up at the stars.’
Henry Van Dyke (American writer and poet, 1852-1933) |
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Econnect Communication works with science, environment,
ecotourism and natural resource management agencies to:
•
evaluate and develop communication strategies
•
write and design products that meet audience needs
•
train staff and management in communication skills
Contact us: phone 07 3846 7111; email
admin@econnect.com.au
Website:
http://www.econnect.com.au
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