Welcome to Econnect Communication’s May 2007 newsletter – ‘Doing what you love’. Too many of us settle for doing work we don’t really enjoy, but surely life is too short to spend a large proportion of it working in jobs we hate.

This newsletter includes short stories on the sort of work we love doing at Econnect, especially the sort of work we’d like to do even more of! Give us a call if you’d like to find out more.

This month we also farewell another of our team, Tara Thorne, who is taking up a communication officer position with The University of Queensland’s International Education Directorate. We will all miss Tara, but it is nice to know she’s just a hop, step and a jump across the river.

Regards,

Econnect Communication

Jenni Metcalfe, Michelle Riedlinger, Mary O’Callaghan, Melanie McKenzie, Tara Thorne, and Shonette Wilder.

In this issue: Doing what you love

Getting to the heart of the matter

Bringing the zoo to the museum

Learning curves

Surf club

Quotation of the month

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Getting to the heart of the matter

By Jenni Metcalfe

As a journalist with an environmental science background, I like nothing better than getting out in nature with interesting researchers and local people to write stories, take photographs and video footage, and do radio interviews.

This is exactly what I did when I went on a scientific expedition to map the fauna and flora on the mountaintops of Hinchinbrook Island, in north Queensland, several years ago. I went with the biologists to set up and check traps, spotlight animals, check out the plants and stumble down creeks at midnight looking for frogs.

Even though it teemed with rain most of the time, and I had three leeches in my eyeball after frogging one night, it was one of the best experiences of my life. It also resulted in numerous radio and TV stories and press articles, including a magazine article in GEO.

The biologists on the trip were somewhat wary of having a journalist along, but once they saw how I got stuck in to helping them with their work and getting them useful publicity, I became an accepted member of the team.

On another trip to the Philippines to help with an Australian Centre for International Agricultural Research project aiming to write about the landcare movement there, I felt extraordinarily privileged to be invited into people’s villages and homes to ask them about their personal landcare stories.

This trip, and my liaison with the local Filipino landcare facilitators, resulted in an extraordinary book of people’s landcare stories, and ongoing personal and professional relationships with those involved in Philippines landcare. For example, we produce a regular ezine for the ACIAR-AusAID Landcare project.

Bringing the zoo to the museum

By Michelle Riedlinger

The Queensland Museum’s Museum Zoo exhibition stands out as the ideal job for me. We worked with a fantastic design and production team, and museum staff, to create an amazing visitor experience.

The exhibition focuses on size and survival of animals, showing that bigger in not necessarily better. The focal point is an animal parade of the museum’s most spectacular animals.

Choosing the animals for the parade and writing to those specimens was a dream job. I spent a lot of time with the curators and the team going through the animal collections out the back of the museum. Every cupboard held surprises and treasures. We measured each animal and looked at what it needed so that it could be displayed correctly.

I was reminded that good communication involves all the senses. We weren’t just producing fascinating facts on these animals but devising ways that people could experience them as more than static representations. It was hard work for all of the team but a lot of fun too.

Having Mary to back us up with the editing was essential. There could be no mistakes when printing a wall skin with life size giraffes and elephants and accompanying text. You need to be confident that the proofs you sign off are right the first time around.

Learning curves

By Tara Thorne

One of the most satisfying, and challenging, projects I’ve worked on was a series of 18 fact sheets for the Queensland Department of Natural Resources and Water.

Being involved in just about every aspect of this major project was a learning curve for me. Our brief was to synthesise many complex documents on the social and economic aspects of natural resource management into concise, easy to understand fact sheets for Queensland Catchment Management Authorities. 

For me, the project reinforced the importance of teamwork. All members of the Econnect team worked on writing fact sheets for this project. Our colleague Don Alcock of keytext communication also lent us his fact sheet writing experience. We worked with the graphic designers at See-Saw to design the printed fact sheets and, once they were finalised, to put everything onto a fully searchable CD-ROM.

I found working so closely with See-Saw a great experience, particularly in regard to producing the CD-ROM, which was something I had never been involved with before.

The project was not without its speed bumps, but in the end we were proud of our efforts and our client was happy with the finished product. And I, for one, learnt some new things.

Surf club

Remember Steve Posselt, one of the ‘passionate people’ profiled in our November 2006 issue? Steve has now begun his epic kayak journey from Brisbane to Adelaide. 

We’ve been doing media work for Steve on a pro-bono basis for several months now, helping to draw attention to his cause, which is to increase awareness of global warming and Australia’s parched river systems.

To follow the progress of Steve’s journey, visit his frequently-updated website:

www.kayak4earth.com

and say hello for us if he paddles past a town near you!

Quotation of the month

Be glad of life because it gives you the chance to love and work and to play and to look up at the stars.

Henry Van Dyke (American writer and poet, 1852-1933)

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Contact Us

Econnect Communication works with science, environment, ecotourism and natural resource management agencies to:

•            evaluate and develop communication strategies

•            write and design products that meet audience needs

•            train staff and management in communication skills

Contact us: phone 07 3846 7111; email admin@econnect.com.au  

Website: http://www.econnect.com.au 

© Econnect Communication Pty Ltd 2007

Articles in this newsletter can be reproduced if Econnect Communication Pty Ltd is acknowledged as the source.