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Welcome to
Econnect Communication's first 2003 newsletter. This
newsletter introduces our "renovated" website www.econnect.com.au.
We'd certainly welcome your feedback to our new site, and your contributions. We look
forward to hearing from you soon, and wish you peace, prosperity and pleasure
during 2003. Regards, The team at
Econnect Communication (Lin Martin,
Jenni Metcalfe, Louise Ralph, Michelle Riedlinger on assignment in THIS MONTH - January 2003 SURF'S UP AT ECONNECT
1.
LAUNCHING ECONNECT'S REVAMPED WEBSITE
2.
ECO-FOOTPRINTS: CONTRIBUTE TO OUR TOP 10
3.
WEB CONTENT THAT HUMS
4.
SUBSCRIBE TO OUR NEWSLETTER
5.
CONTACT US
6.
SOMETHING TO LAUGH ABOUT. 1. LAUNCHING ECONNECT'S REVAMPED
WEBSITE
If you have ever
renovated a house --- or given birth --- you'll understand why we are very
excited to announce the launch of our revamped Econnect website. The
changes to our website are a reflection of Econnect's evolution over the past
few years. As you will see on our site, we're now involved in a diversity of
projects that focus on the importance of relationships in our understanding,
conduct and evaluation of the communication task at hand. This new
website also includes some individual creativity in words and images. This
reflects how we see the increasing integration between our professional and
personal lives. We like to see our work as being a part of our lifestyle, not
an end in itself. We hope
you will take the time to visit us at http://www.econnect.com.au.
While our website introduces Econnect and our team, we can assure you it's not
"all about us"! We hope you will be able to use our website as a
valuable resource for your own communication needs. As
always, we greatly value your feedback. Feel free to send us your comments on
the overall feel of the website, what works for you and what doesn't, as well
as any suggestions you have for improvements. 2. CONTRIBUTE TO OUR TOP 10
.ways to reduce your ecofootprint In our News
and Views, we have included a Top 10 section.
This is a place where we can all share our favourite websites, books, places
and ways we each do our bit for the planet. You can
contribute to any of our Top 10 lists at any time via our website - or send us
suggestions for Top 10 lists to include. Your contributions can be added to
the list anonymously or with your name (you can indicate your preference when
contributing). Our first
reader contribution list is Top 10 ways to reduce your ecofootprint.
What is an ecofootprint? Urbanisation, trade and technology have alienated modern city-dwellers
from the land and created the impression that industrial society is no longer
dependent on nature, according to author and founder of the 'ecological
footprint' concept, Professor Bill Rees. Professor
Rees developed the concept of ecological footprinting to answer a basic but
often overlooked question of human ecology: "How much of the Earth's
surface is needed to support you in the style to which you are
accustomed?" Ecological
footprinting is a measurement tool that allows communities, countries and
individuals to assess their impact on the planet. The concept
of ecofootprinting personalises environmental sustainability. It makes us
aware of how our lifestyle in this consumer age can affect the environment far
from where we live. Most importantly, it shows us that we can all make a
difference. We
look forward to hearing your ideas on how we can reduce our ecological
footprint. Here are some thoughts to get you started:
We look
forward to hearing from you. 3. WEB CONTENT THAT
HUMS
Web-readers
do not "read". Like honeyeaters, darting from blossom to blossom,
they scan, skip, taste, and move on. The implications are clear. Web content
needs to be absolutely reader focused - simple, fresh and to the point. You need to ask, "what will our readers want to
know" not "what do we want to tell them". For tips on writing reader-centric web content, go to http://www.econnect.com.au/news_qt.htm
4. SUBSCRIBE TO OUR
FREE MONTHLY e-NEWSLETTER
Subscribe/unsubscribe:
send email to admin@econnect.com.au with "subscribe" or
"unsubscribe" in subject line. View past newsletters:
http://www.econnect.com.au
5. CONTACT US
Econnect is
committed to planning and delivering innovative and effective communication in
the natural resource and environmental fields to ensure a sustainable future.
We work with clients and their partners in an open, respectful and cooperative
manner, fulfilling our commitment to conservation and social justice. Contact us:
phone +61 7 3846 7111; email admin@econnect.com.au;
Website: http://www.econnect.com.au.
6. SOMETHING TO LAUGH ABOUT
Subject:
Metaphors Found in NSW Year 12 English essays Her face was a perfect
oval, like a circle that had its two sides gently compressed by a Thigh
Master. She grew on him like she
was a colony of E. coli and he was room-temperature prime English beef. She had a deep, throaty,
genuine laugh, like that sound a dog makes just before it throws up. Her vocabulary was as bad
as, like, whatever. The revelation that his
marriage of 30 years had disintegrated because of his wife's infidelity came
as a rude shock, like a surcharge at a formerly surcharge-free ATM. Her hair glistened in the
rain like a nose hair after a sneeze. The hailstones leaped from
the pavement, just like maggots when you fry them in hot oil. Even in his last years, Grandad
had a mind like a steel trap, only one that had been left out so long, it had
rusted shut. The plan was simple, like
my brother-in-law Phil. But unlike Phil, this plan just might work. He was as lame as a duck.
Not the metaphorical lame duck, either, but a real duck that was actually
lame. Maybe from stepping on a land mine or something. The ballerina rose
gracefully en pointe and extended one slender leg
behind her, like a dog at a fire hydrant. He was deeply in love. When
she spoke, he thought he heard bells, as if she were a garbage truck backing
up. She walked into my office
like a centipede with 98 missing legs. Copyright Econnect
Communication Pty Ltd, 2003 Articles in this newsletter can be
reproduced if Econnect Communication Pty Ltd is acknowledged as the source |
