Welcome to Econnect Communication’s August 2005 newsletter— ‘Point of View’. In this issue we explore the importance of being aware of and understanding another’s point of view when communicating. This is no easy task. Often, just when you think you understand someone, they turn around and completely confound you!

There are also cultural implications, as Michelle and Jenni discovered when cycling in China recently. For example, we found that it is not polite to ask where the rice is early in a meal. And in large parts of China people rarely or never eat rice. In fact, we saw only one rice padi in 1200 km of cycling through largely rural areas—an example of how long-held perceptions can be proved false.

Where’s the rice? Michelle, Nelli (guide) and Jenni take a break from cycling in China.

We hope you enjoy this newsletter. As usual, we welcome your feedback and additional comments.

Regards,

Econnect Communication

Jenni Metcalfe, Michelle Riedlinger, Lynne Goodwin, David Clarke, Mary O’Callaghan

In this issue: Point of view

Ten top tips to understanding another's point of view

Point of view: It's all in the message

Creative minds and points of view

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Ten top tips to understanding another’s point of view

By Jenni Metcalfe

1.     Don’t assume you have the correct knowledge about others—empathy is gained through genuine understanding; it is not an inherited trait.

2.   Research what is already known about past perceptions, concerns and needs of other people. Look at surveys, reports, and newspaper clippings.

3.      Ask people what they perceive, are concerned about, or need (do they really want that glossy brochure?)

4.      Listen—this means they do far more of the talking than you do. A good listener asks short sharp questions and clarifies that they have understood.

5.      Remember, your perceptions are true for you but may be very different for someone else, even someone who is close. For example, they may have completely different memories of a past incident that you shared; this reality is true for them even though it’s not for you!

6.      Don’t get defensive—keep an open mind (and heart).

7.      Try “walking around in their shoes” for awhile.

8.      Have them tell their story in active first person to get their direct perspective rather than including it as quotes in a narrative. For examples, see Landcare in the Philippines book: http://www.aciar.gov.au/web.nsf/doc/ACIA-66CW4P

9.      Don’t give up—it can take a concerted effort to truly understand another’s point of view…if that’s ever really possible.

10.  Remember, their point of view is all about them—not you!

Point of view: It’s all in the message

By Michelle Riedlinger

Communication methods that consider the audience’s point of view have a growing following in science communication. Consensus conferences, upstream engagement, and “dialogue” are the flavour of the year. But critics still say we aren’t doing enough to genuinely engage people. So what does this mean for communication in practice?

There are three things to consider:

1. What does your audience want to know? What is their benefit from being involved; what drives them; what inspires them; what concerns them? Listen and respond in that order.

2. What do you want your audience to know? What is    important to you? Have you clarified your message in advance of producing the brochure/giving the talk/organising the consensus conference?

3. What could be misunderstood unless carefully explained? Listen again, pre-test your communication, and get feedback to ensure clarity.

Two thirds of any communication should be about the audience, with listening given a higher priority than speaking and writing.

But what do YOU think?

Creative minds and points of view

By Lynne Goodwin

You know how it is—you enthusiastically hammer out a whole chapter of your very first novel, so captured in the exciting flow streaming from your brain to your fingertips that you're unable to stop... and "Voila!"

You pat yourself on the back and declare yourself a genius of the creative word. Clutching your first ten pages, you hurry off to see your published author friend, eager for opinion and feedback and, of course, praise.

"Ah..." she says, scratching her head, and your elation begins to deflate like a month-old party balloon. "No, no, it's good—wonderful characters. I can see them so clearly…they blaze off the page...”.

Heart in mouth, you await the inevitable "but".

"But," she says unsurprisingly... "It's a problem with the POV you see."  Well no, I don't see at all. In fact I have no idea what is ailing my POV, or even what the hell a POV is!

"Point of view," explains my experienced friend. "It's when you give a character in a scene the primary focus. They tell you what they're thinking, what they can see, what they want. Here you have too many people taking the viewpoint. For example:

John crossed to the far side of the room and stood looking out of the window, running a hand through his hair and wishing he was with Elizabeth right now.  Mary slumped on the couch and sighed, thinking that John just wasn't paying attention to her any more.  She shrugged her shoulders and looked at Mike, hoping he could help somehow.  "Come on!" said Mike, trying to be cheery but really feeling confused and wondering what was happening between his friends. "Let's all go out for a picnic!"

"Can you see what's happening here? All three of these characters are taking the focus on their thoughts and it becomes confusing, switching from one person's thoughts to another. It's not possible, or rather, not comfortable, to get into all of their mindsets at once, so Point of View is necessary to keep a focus on your protagonist—your main lead in the story. Trying that paragraph again, we would be more comfortable with this:

John crossed to the far side of the room and stood looking out of the window, running a hand irritably through his hair.  Mary slumped down on the couch and sighed.  She had no idea what was troubling John, but she'd noticed some strange behaviour recently and was at a loss what to say to him. Looking up at Mike, she shrugged her shoulders, in a 'can you help?' kind of gesture.  Taking a deep breath and rubbing his hands together, Mike broke the silence. "Come on!" he said cheerily. "Let's all go out for a picnic!"  

"It's apparent that it's Mary's POV in this scene and we begin to learn her thoughts and feelings; we get to know her and how she ticks. Although it's usually best to focus on one or two characters in a story, it's quite alright to switch the POV to another character, as long as it's not in the same scene. For example, in the next chapter or scene, John's thoughts and feelings can become the focus.  See what I mean?"

I could see instantly what she meant and now I always make sure there's only one POV in a scene. It just reads so much better.

I have to say at this point that in no way, shape or form do I have a novel based on the soap-opera type lives of John, Elizabeth, Mary and Mike.  But now that I've started.....hmmmm

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Econnect Communication works with science, environment, ecotourism and natural resource management agencies to:

•            evaluate and develop communication strategies

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© Econnect Communication Pty Ltd 2005

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