Econnect Communication > Projects > Managing the media > CRC Association Conference, 2001–05 and 2012
 

CRC Association Conference, 2001–05 and 2012

CRC Association Conference, 2001–05 and 2012

We were contracted to liaise with the media for the Cooperative Research Centres Association conference on 6 occasions.

We worked with the organising committee to develop a media strategy for the conference, which included:

  • inviting key journalists to attend the conference and report on sessions
  • organising daily media briefings
  • coordinating volunteers to help in the media room and report on sessions
  • disseminating media alerts and releases

The outcome: A media kit, attendance at the conference by key journalists, and substantial coverage of the conference in the media (print, radio, television and electronic media).

Download a sample media kit (PDF 36 kb).

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