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Communication strategy and guide review

Murray-Darling Basin Commission, 2006

We examined the use and application of the commission’s communication strategy guide.

We consulted widely using interviews, focus groups and a web survey with 76 commission staff and 332 external representatives.

We then compared our data with baseline data collected in 1999 to the commission’s performance in information transfer and exchange, networking and involvement.

We also looked at what would be required in a new communication strategy to link it to the commission’s current strategic plan and ensure its relevance in addressing the needs of the commission and its jurisdictional and other partners.

The outcome: A report including recommendations for developing a new communication strategy

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