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Communication strategy for Environmental Biotechnology CRC

Environmental Biotechnology CRC, 2003

We interviewed key personnel and stakeholders of the newly-formed CRC to identify:

  • the communication objectives (internal and external)
  • formal and informal partners in the communication process
  • desired relationship with partners
  • key communication messages
  • strategies and tactics for communicating effectively with partners
  • evaluation techniques for ongoing assessment of success
  • responsibilities and budget for communication

The outcome: A communication strategy that identifies and recommends a structure for the organisation based on in-house, in-kind and contracted support available and principles of best practice related to collaborative networks.