Econnect Communication > Telling stories > Editing for clarity > QUT Business School’s research, 2013
 

QUT Business School’s research, 2013

We designed and developed a digital magazine for QUT Business School in two formats:

  • iBook (downloads from iTunes)
  • interactive PDF [4.8 MB]

The magazine promotes the school’s research and the impact it is having on the people of Australia.

It shows the collaborative nature of the research and the school’s research strengths.

The intended audience is funders and potential funders/sponsors, the business research community and prospective students.

Designed for viewing on screen, the magazine includes short video clips and links to online resources.

We applied the maxim ‘show, don’t tell’ to reveal the quality of the school, its research and its staff in an authentic way.

We began by reading background material and then interviewed more than 20 researchers. We wrote the text, selected images and videos, and copyedited, designed, laid out and proofread both publications.