Client
Terrestrial Ecosystem Research Network (TERN)
What we did
For the 2012 TERN National Symposium, we:
- developed a media strategy after consulting with TERN staff
- created a TERN mailing database and an invitation
- wrote and distributed two media releases before, and two during, the symposium
- wrote and distributed daily media briefs for journalists
- wrote tweets for distribution
- established hashtags for the symposium
- researched and wrote a feature article about TERN for an industry magazine
- evaluated media activities and coverage.